Saturday, 18 December 2010

Seventy percent of Unite members don't get it anymore

Unite the union has stopped producing a magazine and replaced it with a digital publication.
Notice of every new edition is sent to members who have given the union an email address.
That's less than 30 percent of the giant union's membership.
The on-line publication is accessible from the Unite website - after clicking "resources" and "publications" and entering the members only area.
It's called United Digimag and includes animations. videos, and links to campaigns.
The change was made to save money on producing a physical magazine and distributing it to members.
Unite is the union for printers, paper makers, and managers in the post office.

Are union journals important?
How should unions communicate with their members?
Please use the comments for your thoughts.

No comments:

Post a Comment